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This research initiative explores public health challenges through the lens of public policy. Its core aim is to strengthen how governments design, implement, and evaluate policies that improve population health outcomes, while recognising real-world constraints such as limited resources, competing priorities, and the need for socially legitimate regulation. 

We see substantial space for policy-relevant research across a broad public health agenda 鈥� including the effectiveness and financing of health systems, the role of consumer incentives and behavioural responses, policies that support healthier lifestyles, and approaches to mental health and well-being. Across these areas, a recurring question is how public institutions can achieve measurable improvements in health outcomes while maintaining fairness, sustainability, and public trust. 

Within this broader public health focus, the initiative also examines addictive behaviours and addictive goods as one particularly complex and high-impact policy domain. Tobacco and alcohol consumption, alongside other risk-related behaviours such as gambling, create persistent health burdens and wider social and economic costs. Public policy in this space often faces a familiar dilemma: how to protect public health effectively while respecting individual autonomy, market dynamics, and cultural norms. 

The initiative approaches these challenges through the lens of evidence-based policymaking and better regulation. Drawing on principles promoted by organisations such as the OECD, the research emphasises proportionality, transparency, stakeholder engagement, and continuous evaluation. Rather than advocating for one-size-fits-all solutions, the initiative aims to clarify trade-offs, improve the quality of policy debate, and support regulatory learning over time. 

Overall, the initiative aims to contribute to academic research and policy debate by offering a coherent public policy perspective on public health, grounded in empirical evidence and focused on practical learning about what works, under what conditions, and at what cost.